Our Story

Hi there — I'm Annie. I live in rural NSW with my partner Ned on our small farm in Mudgee, where sustainable fashion and country living sit side by side — these days, alongside raising our young family too.

I grew up in a small town called Gloucester, spending my days on a cattle farm, riding horses, and diving into DIY projects — including sewing my own clothes. After finishing school, I earned an Advanced Diploma in Applied Fashion Design and Technology from TAFE NSW, then spent over three years working for Sisley Clothing in Newcastle. City life didn't really suit me, so I moved to Mudgee with Ned to start a new chapter.

In Mudgee, I set up my sewing studio and launched Annika Jane, a custom dressmaking business. Not long after, inspired by country bohemian style, I started my own fashion brand, Dusty Bay.

Somewhere along the way, I found myself thinking about the fast fashion industry — the pace of it, the waste — and wanting to offer something different. That's how Stitched for Good came to be: a project built around helping people create their own clothes, enjoy the process, and wear pieces that actually reflect who they are.

Stitched for Good is about taking the time to make something that feels good to wear. These days, running this business looks like fitting pattern making around family life — which has honestly made me a bigger believer in slow, considered making, not less. I want the people who sew my patterns to feel that same sense of ease.

Looking ahead, I'm excited to keep promoting slow fashion, teach more people to sew, and eventually offer sustainable fabrics and notions too.

We started as a rural business, and that's still close to my heart — but this is genuinely for anyone who wants to slow down and make clothes worth wearing. One stitch at a time.

Thanks so much for being here.

Annie xx